This project was designed with a fully, integrated, AR-workflow, which allowed collaborators; Superbien Studio & Giant Spoon to visualize the final activation in real time without needing to reveal content to the audience during testing and set-up. Lighting was fully synchronized with the Empire State Building’s existing architectural lighting system, and audio was synchronized with multiple fan viewing zones across the city. Through collaboration and design, we selected the ideal POV for audience and video capture from multiple drones and helicopters.