Rosie May Bird Smith is a British comedy director and writer with a strong unique style and ability to blend humour with heart. In 2025 she was named Director to Watch by Ad Age’s Creativity Awards, following her earlier recognition by the British Arrows for Best Young and Emerging Talent, Creative Circle’s Best New Director, Cannes Young Director Award and Campaign Magazine as one of the industry’s Rising Stars. Rosie began her career as a creative, quickly gaining attention for her sharp wit and clever storytelling working on a range of high-profile films for some of the world’s largest and most influential brands. Upon shifting to the director’s chair, her first commercial project, for Asda, received four British Arrow nominations and earned her a Silver Young Director Award. Her additional commercial work includes the delightfully humorous “Charity Shop” spot for Müller Light, whose unlikely hero spotlights the snack and dessert brand as a simple, healthier option than others. She also directed the social portion of Andrex’s multi-platform “Get Comfortable” campaign, encouraging Brits to bust free from toilet taboos, which went on to win Silver at Cannes Lions. Rosie’s ad for CASS (Current Account Switch Service), “Blind Date,” makes the case that switching bank accounts is a bit like a blind date – you don’t want any surprises.  Rosie has also created several notable short film projects, which have been featured on the global festival circuit and in the press. Her short Herd Immunity earned Gold at the British Short Film Awards, alongside a 1.4 award for Brilliant Filmmaking and Best Film, and Best Director at the Papaya Films Young Directors Gala. Her short narrative film Egg Timer is currently on the festival circuit. Whatever guise it takes, Rosie’s work is always interesting, unexpected, and personified by a certain wit, reflecting her determination to make her audience laugh, sit up, and pay attention.