How do you make the longest standing partnership in The Premier League even better? You ink a new 10 years deal. The Glue Society‘s film celebrates the relationship between Liverpool FC and sponsors Carlsberg by animating a series of tattoos on lifelong Liverpool fans as the two mark a relationship that goes back to 1992. Jay Hutton’s tattoo parlour in Liverpool was used as his brother and lifelong fan Danny Hutton the tattoo artist inked lifelong fans. Carlsberg Group X Liverpool Football Club in partnership with Worth Your While