Jocelyn & Dawn
Jocelyn DeBoer and Dawn Luebbe are a Spirit Award-nominated directing duo known for their singular visual style and fresh, whip-smart comedy. They first met performing sketch and improv together at the Upright Citizens Brigade Theatre, where they have now been mainstage performers for over a decade and officially joined forces as creative partners in 2015.
From the dry wit of their GEICO campaigns to their upbeat, cinematic work for Netflix x Amazon FireTV, from Google x Barbie, starring Megan Stalter, to their recent campaigns for Wayfair with Kelly Clarkson, Jocelyn & Dawn have honed a disarming and relatable tone of comedy in advertising. Their first splash in the ad world came with laugh-out-loud PSAs for the Oregon Health Authority and Science Moms, a “quippy” campaign for oral care brand Quip, and a campy vision of the afterlife for Allison Ponthier’s “Hollywood Forever Cemetery” music video. Their first works for the U.K. market include breaking down fitness barriers, including ‘gymtimidation,’ in their ad for Gym Group; and calling out beauty marketing tropes for Vattenfall to highlight fossil-free hydrogen, starring model and actress Cara Delevingne.
Additionally, Jocelyn & Dawn’s debut feature film “Greener Grass,” streaming on Hulu, premiered at the Sundance Film Festival to critical success, being heralded as “the most pleasant surprise of the year” by Variety and placing them on IndieWire’s list of 25 Rising Female Directors to Know. They have additionally directed episodes of TruTV’s “Adam Ruins Everything,” and written and produced several short films which have collectively screened in over 70 film festivals worldwide and earned numerous awards.
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