Florence Poppy Deary is an award-winning director known for performance direction and dialogue based comedy, she seeks to capture life’s bizarre realities through her observational live-action projects and animations.  Florence began her career as a creative, working at Mother London and Wieden+Kennedy London before leaving to become a director in 2024. She has since directed campaigns for clients including Airalo, Ginsters, DVLA, Hilton Hotels and Tapi. In 2025, Florence won Gold as New Director of the Year at Shots EMEA and in 2026, she was named Most Promising Commercial Director at Creative Circle.